Corporate Symbol

SJ's corporate symbol is a key element of CJ Corporate Branding. It is used in all media representing SJ to play an important role in delivering a corporate image.
We make sure that the shape and color remain as closely related as possible throughout all uses.
To decrease the chances of symbol reproducibility, minimum size regulations of the corporate symbol are prohibited.

Corporate Logotype

The corporate logotype is a visual identity that consists only of symbols except for the English letters used in the corporate symbol.
In principle, the use of the corporate symbol should take precedence. If the corporate symbol is not available due to various restrictions, the corporate logotype should be used.